ROUNDERWEAR
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ROUNDERWEAR
Directed by
Harry Zehenny
Commercial Campaign to launch an online underwear brand.
Director - Harry Zehenny
Executive Producer - Jessica Abraham
Talent - Julián Soto
Cinematography - Daniel García
Editing - José Luis Abrego
Production design - Lola Rodríguez
Color Correction - Gerardo Rodríguez
Post Production - Maneki
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The idea behind this campaign revolves around the process of purchasing Rounderwear in the Mexican market, aiming to revolutionize the world of men's underwear. The focus is on eliminating intermediaries to provide a practical, fast, secure, and 100% digital shopping experience.
