JAC
|
Abrimos caminos
Directed by
Harry Zehenny
Commercial campaign for JAC in Mexico, an automobile brand represented by ambassadors who exemplify quality in their fields: a renowned olympic athlete, a celebrated actor, and a distinguished music conductor.
Director - Harry Zehenny
Executive Producers - Jessica Abraham, José Yapur
Talent - Julio Bracho, Nuria Diosdado, Natanael Espinoza
Cinematography - German Vilche
Editing - José Luis Abrego
Line Producer - Rodrigo Martínez
Color Correction - Gerardo Rodríguez
Original Score - Fernando Macías
Live Music - Orquesta Sinfónica de Minería
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This campaign was developed hand in hand with the client as part of the rebrand for JAC, from the creation of an original musical piece that highlights the roots of Mexico to capturing the passion that each of our ambassadors embodies, all while showcasing JAC's beautiful vehicles.
